Facebook Passive Audience Campaign
When you want to create a strong, visible brand as an employer, a Facebook Passive Audience Campaign provides broad reach to a highly relevant audience of both current and future job seekers that are associated with your open position.
Download the Facebook Passive Audience Campaign PDFDownload
Download the Facebook Passive Audience Campaign FAQ PDFDownload
Instructions for Granting Facebook Account Access PDFDownload
Now you can place a job listing campaign on Facebook that will ensure your employer brand messages are seen by a wide range of relevant members. Your Facebook passive campaign will boost visibility of your open position to audiences who are not necessarily looking at job boards, but who may become interested in your job once they discover your message.
We combine proprietary candidate profile data with Facebook’s ability to find "lookalike audiences", so your campaign is tailored to the right members. Our candidate and audience target profile data is based on job searches, clicks and applies to similar positions within the last six months. Facebook’s technology finds members within a 50 mile radius of your job, sharing similar interests and characteristics with the target audience.
The passive Facebook campaign will complement and extend your job advertisements on active candidate solutions such as our Niche Networks, which will connect you to job seekers in specific industry or audience groups.
- Builds your brand as an attractive employer, reaching Facebook viewers with similar, or lookalike, characteristics to your target job audience.
- Available in two levels of advertising spend: Basic for an introductory level of visibility, and Platinum, which provides our most powerful level of Facebook reach.
- Places an ad in the member’s Instagram feed in addition to their Facebook news feed.
- Note: to promote your job posting under your brand, you will need to allow our job platform to access your Facebook account. If you do not have a business Facebook page, we recommend promoting your job posting under our media company brand, or our national brand, NationwideJobSearch.com.
Contact The Holland Sentinel Ad Sales 616.546.4235