In the current labor market, employers are struggling to fill nearly 7 million job openings, costing millions in lost productivity. One of the hardest tasks employers face is building a large enough candidate pipeline. Part of this consists of sourcing candidates, either by posting jobs or searching for candidates.
Programmatic job advertising allows employers to post their jobs and bid on traffic that will yield quality applicants. Recruitology, through its AI-powered programmatic service, MaxRecruit, allows employers to post their jobs once and have them go to all the top job sites where the job needs to go in order to get candidates.
Here we’ve compiled responses to jobs that were advertised programmatically via MaxRecruit during the fourth quarter of 2019.
As you can see, jobs perform differently depending on the category and the region. Jobs also perform differently based on the time of year the jobs are advertised. This seasonality also varies by job category. The amount of budget you use to advertise a job also has a big influence on how it performs.
We analyzed results for jobs that were posted from October to December of 2019 (4th quarter). Specifically we looked at jobs that were distributed through our starter-level programmatic posting, MaxRecruit.
We looked at clicks as the metric for response (vs. job views or completed applications). A click is generated each time a job seeker views the full job description from a site like Indeed, Neuvoo or ZipRecruiter. We also looked at apply clicks (“application clicks” or “click apps”). An apply click is generated each time a job seeker starts the application process as part of Recruitology’s application tracking system (ATS) as opposed to being redirected to a third-party ATS.
Many factors go into determining how well your postings will perform. Here are a few:
As you look at where to post your jobs, consider a solution that gets you broad yet targeted reach by posting your jobs to many job sites at once.
Regions are composed of the following states: